Our Story

Discover Our Journey

Elegant Fine Jewellery was founded in 1985 by Mr. Babulal Agarwal, who began by selling silver articles in a market that wasn’t quite ready for them. Undeterred, he remained in Mumbai where the demand for silver was strong, while manufacturing in Jaipur and selling to the city.…Over the years, the business evolved, with a focus on semi-precious stone jewellery starting in 1993, when Mr. Babulal’s son entered the business. By 1995, they made the strategic decision to return to Jaipur, a move that marked the true beginning of our journey.

Initially focused on the domestic market, we expanded our reach to cities like Nepal, Delhi, Pushkar, and Mount Abu. By 2003, we captured the attention of international markets, seeing growing demand for silver and semi-precious stone jewellery.
In 2021, Mr. Priyanshu Bansal, the next generation, joined the business after completing his master’s degree and became Managing Director, bringing new energy and vision to our legacy. That same year, we opened a state-of-the-art 30,000 square foot factory in Sitapura Industrial Area.

Management Team

Satyanarayan Bansal, Director

Satyanarayan Bansal is the visionary force behind our company, having built an enterprise inspired by life’s authentic beauty and human craftsmanship. Under his thoughtful guidance, we have established a business that places the highest value on trust, integrity, ethics, and corporate responsibility. With 30 years in the jewelry industry, Mr. Bansal has transformed his passion for excellence into a thriving operation that honors traditional craftsmanship while embracing innovation. His commitment to quality has fostered an environment where artistry flourishes and precision is paramount. Beyond his business acumen, Mr. Bansal’s true legacy lies in creating a company culture that values relationships—with craftspeople, suppliers, and customers alike. His leadership philosophy centers on the belief that exceptional jewelry begins with exceptional values.

Abhishek Bansal, Director

Abhishek Bansal’s dynamic leadership has enabled our company to innovate and expand into numerous markets, achieving remarkable growth and global recognition in the jewelry industry. With his extensive understanding of the global jewelry market, he has successfully positioned us for continued international success. As a first-generation entrepreneur, Abhishek excels in strategic planning and international client communications. His daily interactions with customers from across the globe have shaped our customer-centric approach and strengthened our worldwide presence. Heading our sales and marketing initiatives, Abhishek brings fresh perspectives that honor our traditions while propelling us toward new opportunities. His ultimate goal of transforming “EFJ” into a global tycoon for supplying the finest designer and quality jewelry drives our business strategy and market expansion. Under his guidance, we continue to build upon our reputation for exquisite craftsmanship, meticulous attention to detail, and uncompromising value—principles that remain at the heart of our identity in the global jewelry market.

Priyanshu Bansal, Director

Priyanshu Bansal, representing the new generation of our company, brings fresh innovation and sophisticated techniques to our business operations. As a second-generation leader, his contemporary ideas and concepts have helped modernize our approach while maintaining our core values. With an MBA from the prestigious SP Jain School of Global Management—a renowned business institution with campuses in Sydney, Singapore, and Dubai—Priyanshu combines academic excellence with practical industry insight. His comprehensive education provides a global perspective that enhances our strategic initiatives. Priyanshu’s unique blend of knowledge, skills, and unwavering dedication has proven invaluable in navigating today’s complex jewelry market. His commitment to excellence complements our established traditions, creating a balanced approach that honors our heritage while embracing future opportunities.